Vertex begins 2-way SMS messaging in Lithuania

In June, Lithuanian-based company Vertex is going to start sending two-way communication SMS messages to the clients of Western Union, the company said.

This type of messages allows customers to reply and receive provided benefits and privileges. The service will be launched in the UAE and later will be introduced in more countries.

The Lithuanian company will provide the service through its VertexSMS platform. Two-way communication messages will allow enabling reply2redeem service to loyal customers of Western Union. When such message is received, a person will be provided with the loyalty reward he or she is going to select.

The Lithuanian company has been helping Western Union with communication through SMS messaging since 2012. Until now, it has focused on sending out traditional short messages to clients of the financial company in 50 countries around the globe.

Vertex will coordinate two-way communication messaging with Western Union offices and service centers in Lithuania, Italy, and India.

Vertex is the largest bulk SMS messaging company in Lithuania. In 2013 it delivered 250 million of short messages and in 2014 this number increased to 350 million. Most of them were targeted at residents of Middle Eastern, African, Latin American countries, China and Germany. In 2015 Vertex became the first company in Lithuania which adopted ISO 27001 standard of information security management systems.