VER plans to buy 50 Sony HDC-4300 cameras

Video Equipment Rentals said it has ordered 50 Sony HDC-4300 camera systems.

Sony´s HDC-4300 is the world´s first camera to use three 2/3-inch native 4K image sensors. The new camera — the next generation of HDC series camera technology — lets operators use the vast array of 2/3-inch ENG and high magnification and long zoom range box lenses currently used by HD 2/3-inch systems while maintaining an angle of view and depth of field that sports producers are accustomed to. The system allows the capture of premium 4K or HD images, as well as up to 8x high frame rate.

VER made this commitment to Sony technology as part of its ongoing effort to ensure the company´s growing client base has access to the latest advanced technology used to capture premium live events. The purchase is part of a larger effort over the next six months to invest in emerging new technologies.

VER is a leading, global provider of production equipment and engineering support. With the world´s largest inventory of rental equipment, VER supplies the most advanced technology to a broad array of clients in the corporate, TV, cinema, live events and broadcast markets.