The company will build on early traction to scale video distribution options for publishers and producers, the company said.
Toronto-based Vemba has raised USD5.0 million in series A funding from Upfront Ventures and Bertelsmann Digital Media Investments (BDMI), with participation from the Enterprise Fund at the John S. and James L. Knight Foundation, the company said.
The funding will be used to expand the company´s rapidly growing distribution and content discovery platform. Global demand for high quality desktop and mobile video content has dramatically increased with an estimated 1.5B unique digital viewers in 2015, a number expected to grow more than 50 percent by 2018. As a result, content publishers are increasingly under pressure to effectively enhance their engagement and monetization.
Vemba will use the funding to further enhance its offering to publishers and producers, with planned product rollouts of additional social platforms, OTT technology and streaming video.
Vemba is a next generation video platform for premium publishers. The platform facilitates the distribution, discovery and monetization of video content with full control and transparency.
Upfront Ventures is a large venture capital fund in Los Angeles, CA, having invested more than USD1.0 billion since 1996 in companies such as Maker Studios, TrueCar and Overture.
Bertelsmann Digital Media Investments (BDMI) is a wholly owned subsidiary of the global media, services and education company Bertelsmann. BDMI has invested in over 50 startups since 2007 and is currently focused on the categories of online video, ad tech, SaaS, content and e-commerce.