Van Straaten invests in international growth

Van Straaten, a specialist in innovative visual communication, recently opened a branch office in Germany in order to gain better access to the business potential in the DACH market comprising Germany, Austria and Switzerland.

Frank Zeuch has been appointed as General Manager / Geschäftsführer. Earlier, Van Straaten had already acquired Cees Smit Worldwide, a leading specialist in textile constructions, with which the company gained access to the US live communication and exhibits market.

Van Straaten is one of the largest service providers in the visual communication market with a strong focus on internationally operating retailers, expo experts and event organizers. The growth of its international activities has now resulted in a Van Straaten branch office in Germany.

The company aims to serve international customers that are based in Germany, Austria and Switzerland from this office. Van Straaten´s head office near Schiphol will remain the centre from which international account managers and segment specialists provide services to customers operating in other European countries.