UW-Madison entrepreneurs create streaming app for emerging artists

A team of UW-Madison students and alumni have developed the LÃœM platform in partnership with industry experts and artists to use the music community as an interactive A&R machine to see early developments in music trends, the company said.

LÃœM is launching nationwide starting with an event on Aug. 17 as part of the 2018 Forward Entrepreneurship Festival in Madison, Wisconsin. Pre-launch, LÃœM has early access users at over 75 universities and schools across the Midwest and nation.

Since incorporation, LÃœM has raised an initial round of financing and secured guidance from an impressive board of advisors and legal counsel, including: lead business advisor Randall Mays (former president and CFO of Clear Channel Communications and current board member of Live Nation) and Gary Greenstein of Wilson Sonsini Goodrich & Rosati (recently named among Billboard´s “Top Music Industry Lawyers”).

Early access artists can upload their music to LÃœM´s platform and fans can discover, stream and share music starting over the next few weeks prior to the Aug. 17 launch. Artists and fans can find more information and sign up at https://www.liveundiscoveredmusic.com/.