Unlockd launches ad-funded platform

Unlockd has partnered exclusively with Boost Mobile, one of Sprint´s prepaid brands, to launch Boost® Dealz, an Android app available for the US market that helps customers reduce monthly phone payments in exchange for viewing exclusive content and offers when unlocking their smartphones, the company said.

Boost Dealz is available to Boost´s current and new customers. The app connects users with relevant brands and offers, and users receive a USD5 credit each month.

Geo-targeted ads, offers, discounts or content from brands such as Starbucks, Levi´s and Lyft, are shown at various times as consumers unlock their Android smartphones. Users can interact for further information or dismiss ads with a simple click on the X.

Unlockd is also partnering with Twitter and its ad-serving and supply-side platform MoPub.

The Melbourne-based company, co-founded by Matt Berriman, Chris Kerrisk and Craig Watt, executed a beta launch in its home country, Australia, in late October 2015 with Lebara Mobile, a European-based MVNO.

Unlockd is a mobile-based technology, media and telecommunications business, connecting brands, content and relevant media to the consumer via a proprietary platform.

Founded in Melbourne, Unlockd now has offices in New York, Seattle, London and Paris with more than 50 staff across these regions. The business will have launched in over 6 international markets in 2016.