Univision Communications Inc. (UCI), the media company serving Hispanic America, has partnered with ACTV8me, an enhanced TV advertising platform, to shape a new approach in broadcast advertising allowing viewers to conveniently purchase products and unlock offers while they are watching their favorite programs, the company said.
ACTV8me´s platform enables advertisers to send tailored offers directly to a consumer´s mobile device during television, radio, and streaming media programming. Inaudible triggers enable the instant transfer of offers and content to the consumer´s native mobile wallet (Apple Wallet or Google Wallet), which can then be redeemed online or in-store.
The ACTV8 and Univision partnership will also launch interactive programming, which will prompt Univision viewers to download the free Mobii app while watching “Despierta America.” When an interactive segment airs, viewers will receive mobile offers tied to the on-air programming. Viewers are able to save these offers to their mobile wallet, which are redeemable either online or in-store.
With regional and national trials exceeding expectations, Univision is now implementing ACTV8me´s “Shop While You Watch,” which allows viewers to purchase items directly through their mobile devices from their televisions. Starting on Tuesday, December 19th, 2017, this feature will be available on “Despierta America” and other Univision programs.
ACTV8 is a global media integration platform that enables the transfer of contextually targeted, personalized advertisements and content from any media source to a user´s mobile device, and into the increasingly valuable mobile wallet. ACTV8´s data-driven advertising platform adds a transactional layer to advertisements and programming across TV, radio, live events, and retail.
Univision Communications Inc. (UCI) is the media company serving Hispanic America. The company, a chief content creator in the US, includes Univision Network, one of the top networks in the US regardless of language and the most-watched Spanish-language broadcast television network in the country, available in approximately 90% of US Hispanic television households. For more information, visit corporate.univision.com.