United Airlines and Saks Fifth Avenue have unveiled a United Polaris-themed takeover of the windows in the flagship store on Fifth Avenue in New York City, the airline said.
Entitled “Now Arriving,” the 14 storefront windows display a replica of a United Airlines plane. The center six windows feature a re-creation of the United Polaris experience, including actual United Polaris seats, which will debut on flights in February, and the cabin´s custom Saks Fifth Avenue bedding suite.
United Polaris business class, the airline´s most significant product transformation in more than a decade, features a reimagined, sleep-enhancing experience for intercontinental travelers. In rethinking the international business class experience, United conducted more than 12,000 hours of research, and sleep emerged as the single most important priority for international business class travelers. United Polaris´ path-breaking design and sleep-enhancing focus were inspired and informed by insights from hundreds of customers and employees, inflight product simulations and more than 100 product evaluations.
In a first-of-its-kind relationship, United worked with Saks Fifth Avenue for custom bedding for both United Polaris lounges and on board. Designed to provide the best sleep in the sky, the new bedding collection features plush duvets, lightweight day-blankets and a large and small pillow for each United Polaris customer. In addition, mattress cushions are available upon request.
The United Polaris themed windows will be on display until Jan. 22, 2017.
United will begin rolling out the United Polaris seat on its Boeing 777-300ER fleet this quarter and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits. The first of nine United Polaris lounges is now open at Chicago O´Hare International Airport, with the remaining opening this year and next.
Saks Fifth Avenue, a specialty retailer and part of the Hudson´s Bay Company brand portfolio, operates 41 full-line stores in 22 states and Canada, five international licensed stores, and an online store.
United Airlines and United Express operate an average of 5,000 flights a day to 336 airports across six continents. In 2016, United and United Express operated more than 1.6m flights carrying more than 143m customers. The airline is a founding member of Star Alliance, which provides service to 192 countries via 28 member airlines. Approximately 86,000 United employees reside in every US state and in countries around the world.