United Airlines was named the 2017 Airline of the Year in recognition of its United Polaris business class experience, the company said.
The IFSA, a global professional association serving the needs and interests of airline and railway personnel, bestow Compass Awards to celebrate creativity, innovation and excellence within the industry. This award honored United´s efforts to provide customers with a dramatically redesigned, luxurious, sleep-enhancing experience from lounge to landing.
In rethinking its international business class experience, United conducted more than 12,000 hours of research, and sleep emerged as the single most important priority for travelers. United Polaris´ path-breaking design and sleep-enhancing focus were inspired and informed by insights from hundreds of customers and employees, inflight product simulations and more than 100 product evaluations.
With a focus on providing a more tranquil journey for customers, United Polaris features include: the roll-out of new United Polaris lounges with rest spaces, spa-like showers and high-end pre-flight dining options; a custom-designed personal onboard suite with added privacy, comfort and convenience; sleep-focused amenities such as custom Saks Fifth Avenue luxury bedding and spa-quality Cowshed products from Soho House & Co; and reimagined dining options created in partnership with chefs from The Trotter Project.
The IFSA credited United with creating a fully integrated experience for customers from on the ground to onboard. The Compass Awards are voted on by IFSA members and a panel of judges.
United Airlines and United Express operate approximately 4,500 flights a day to 338 airports across five continents. In 2016, United and United Express operated more than 1.6 million flights carrying more than 143 million customers. United is proud to have the world´s most comprehensive route network, including US mainland hubs in Chicago, Denver, Houston, Los Angeles, Newark/New York, San Francisco and Washington, D.C.