United Airlines partners with Brand USA to promote US travel

Brand USA, a Washington-based destination marketing organization for the United States, has signed a three-year sponsorship agreement with United Airlines to promote international travel across the United States, the company said.

The agreement makes United Airlines an official Global Airline Sponsor of Brand USA and the exclusive airline sponsor of Brand USA´s next IMAX film, Into America´s Wild, which premieres in February 2020.

The film takes international audiences on a journey across the United States through its scenic byways, ancient homelands, little known trails, and hidden gems that form the country´s natural tapestry. “Into America´s Wild” features the country´s greatest outdoor experiences from kayaking Oregon´s stunning coast, to traversing majestic canyons in the Southwest, exploring the wilds of Alaska, walking the Appalachian Trail and more.

United Airlines and United Express operate nearly 5,000 daily flights to more than 350 destinations in the U.S. and around the world. In the last two years, United has announced 26 new international routes.

Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation´s first public-private partnership to promote the United States as a premier travel destination and to communicate US travel policies and procedures to worldwide travelers.