United Airlines said it has urged its customers to join in the giving spirit through December 11, during which the company will provide up to a total of 10 million bonus miles to MileagePlus members who donate to any charity through CrowdRise, an online charitable fundraising platform.
“Giving Tuesday is a great opportunity for our customers and employees to further support the causes that matter most to them,” said Tom O´Toole, senior vice president and chief marketing officer at United. “We are always seeking out new ways to make a difference in the communities we proudly serve, and this partnership allows us to reward customers who share our commitment.”
Each donation will also add one brick to the CrowdRise Giving Tower — a virtual structure built in real time representing the world´s combined philanthropic impact over the holidays. A new virtual reality feature will help bring the experience to life by allowing viewers to see the CrowdRise Giving Tower stacked up next to iconic buildings from around the globe.
United Airlines and United Express operate an average of nearly 5,000 flights a day to 352 airports across six continents. In 2014, United and United Express operated nearly two million flights carrying 138 million customers. United is proud to have the world´s most comprehensive route network, including US mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C.