United Airlines has announced it is the official airline partner of the MICHELIN Guides USA, the company said.
Created in France in 1900, the MICHELIN Guide was originally published as an aid to the very first motorists and was filled with handy information such as maps, how to change a tire, where to fill up with petrol and the best places to eat and sleep. The four MICHELIN Guides for the USA highlight cities known for tourism and cuisine — New York, Washington DC, San Francisco and Chicago — all of which serve as hub markets for United.
As part of this partnership, MileagePlus members will have a one-of-a-kind opportunity to attend Michelin events in these cities. Through the MileagePlus Exclusives program, MileagePlus members will be able to bid their miles to attend five unique events. Experiences include guide launch events with cocktails and tasting stations from some of the newly selected and highly talented Michelin chefs of 2019 in each of the different MICHELIN Guide cities.
The MICHELIN guide selects the best restaurants and hotels in the 30 countries it covers. Providing a showcase of gourmet dining around the world, it highlights the culinary dynamism of a country, as well as new trends and emerging young chefs.
United Airlines and United Express operate approximately 4,600 flights a day to 357 airports across five continents. In 2017, United and United Express operated more than 1.6 million flights carrying more than 148 million customers.