United Airlines and the University of Southern California have announced a naming rights agreement to help sustain and renovate the Los Angeles Memorial Coliseum,, the company said.
Under the 16-year agreement, the venue will officially become the United Airlines Memorial Coliseum beginning in August 2019.
The agreement will support a USD 270 million project to restore and preserve the Coliseum and upgrade its facilities for fans, athletes and the community, generating thousands of jobs. The renovation will honor the stadium´s rich architectural history and preserve its status as a registered historic landmark, while adding modern amenities that will improve the visitor experience.
USC operates the Coliseum under a 98-year-lease agreement with the city, county and state. That lease included provisions to secure naming rights that would help underwrite the restoration.
The Coliseum will be rechristened in 2019 just after the USD 270 million renovation is completed. While honoring the Coliseum´s architectural integrity, renovations and repairs will enhance the venerable stadium in time for its centennial.
With the world´s most comprehensive route network, United Airlines and United Express carried more than 148 million passengers across five continents in 2017. United operates two hubs in California, Los Angeles International Airport and San Francisco International Airport. The airline has served the Los Angeles market for more than 80 years and has recently invested nearly USD 600 million to elevate the customer experience in its terminals at LAX. United proudly supports organizations and programs in these local communities where its customers and colleagues live and work to help make a difference and inspire future leaders.