United Airlines allows customers to support charities with launch of new crowdsourcing platform

United Airlines has announced it has launched a crowdsourcing platform, giving customers a way to donate miles to non-profit organizations and charities in need of air travel, the company said.

The company has selected 12 launch partners, allowing customers to make contributions to organizations like the Transplant Life Foundation, OperationUSA and Waves for Water.

Each launch partner has 28 days to crowdsource miles from MileagePlus members, with the goal of reaching at least 250,000 miles. New partners will be added to the program as each launch partner reaches its goal.

United is donating two million miles to kick off the Miles on a Mission program, matching the first 50 thousand miles raised for each campaign.

United and United Express operate approximately 4,900 flights a day to 358 airports across five continents. In 2018, United and United Express operated more than 1.7 million flights carrying more than 158 million customers.