Unified carsharing, ridesharing using a single fleet yields highest vehicle utilization

Ridecell Inc., the platform of choice for carsharing, ridesharing, and autonomous fleet operators, has announced that its new mobility cloud service is powering the new ReachNow App, which makes ReachNow the first company in the world to operate both car sharing and ride hailing services within a single app, the company said.

ReachNow is the first Ridecell customer to build and enhance a new mobility solution using the recently announced Ridecell API suite. With the new ReachNow App, members can seamlessly select between available services, including driving themselves, getting a ride or scheduling a pick up for later. By offering members a choice between multiple services from a single app, ReachNow is eliminating the need for members to juggle between apps when they have somewhere to go. Additionally, these services are all built on top of the same shared fleet, reducing the number of additional cars added to city streets.

The Ridecell new mobility cloud lets new mobility service providers capitalize on Ridecell´s proven carsharing, ridesharing and autonomous ridehailing services platform, allowing mobility service providers to quickly differentiate their offerings using Ridecell APIs. Just as enterprises can choose between AWS, Google, and Azure cloud platforms to underpin their products, new mobility service providers can now build upon the Ridecell new mobility cloud, letting the cloud handle service essentials while providers focus on building custom extensions to satisfy diverse user segments and market needs.

Ridecell is on a mission to empower new mobility operators, including OEMs, car rental companies, auto clubs, cities, transit agencies, dealer groups, and private fleets to launch, expand, and maximize the utilization of their own ridesharing and carsharing services. Headquartered in San Francisco, the company provides an intelligent software platform that runs new mobility services, such as carsharing, ridesharing, and autonomous fleet management. End-to-end integration and automation accelerate time-to-market, enabling Ridecell customers to launch mobility services quickly, operate efficiently, and scale revenues as business grows.

ReachNow is the mobility services division of the BMW Group. Headquartered in Seattle, ReachNow is the first company in the world to launch a mobility services app that operates car sharing and ride hailing services from one common fleet and within a single member experience. From the ReachNow App, Members can choose between driving themselves, getting a ride or scheduling a pick-up in advance. Today, ReachNow is serving nearly 100,000 Members in Seattle, Portland and New York City with a fleet of more than 1,000 BMW, BMW i and MINI vehicles. After a one-time sign up fee of USD 15, Members can use any service by the minute, hour or the day. Registration for ReachNow is available through the ReachNow app for iPhone and Android. More information available at www.reachnow.com.