Undertone hires Chief Operating Officer

Undertone, the industry provider of Synchronized Digital Branding, has announced that it hired Paul Prior as Chief Operating Officer, effective January, 2020, the company said.

Paul has spent two decades as both a visionary thinker and successful operator in digital ad tech and media, where he is well-known for building innovative, high-growth organizations that seamlessly integrate-edge technology and talented sales organizations to create and expand categories.

Paul joins Undertone after seven years at Zedo, most recently as President, where he built an industry-leading ad technology company, driven by his pioneering early adoption of viewable-based ad formats, programmatic trading, RTB integrations and Header Bidding – including being first to market with Header Bidding for video.

Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world´s brands. Its proprietary Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. Learn more at www.undertone.com.