UK Phone Users Want Screen Time But Not Fixed Phone Contracts

Ding, the largest international mobile top-up platform, has released findings from a recently conducted piece of research that sheds some light on how mobile customers in the UK are currently using their phones, the company said.

The survey provided insights into UK phone habits and mobile payment preferences, highlighting the importance of the shared economy and the encroachment of the mobile phone in British society.

With 56% of Brits reporting they spend four or more hours on the phone each day, within that 32% fall into 6+ hours a day — it isn´t shocking that 87% feel it is important to have control over the amount of airtime and data they are using.

When asked about what apps they used most often, WhatsApp ranked number one over Instagram, Facebook and Uber. With SnapChat and Viber also making an appearance.

Phone users in the UK were clear on their distrust for contractual agreements. Two thirds of respondents felt that by signing a contract they lose control of the services they really want and it frequently results in having to pay for services that they simply do not need.