UK newspaper group Trinity Mirror to merge national and regional operations

British newspaper publisher Trinity Mirror Plc (LON:TNI) announced on Monday it will combine its nationals and regionals segments under one management structure to establish a more efficient model through which to pursue its long-term plans.

The resulting division will be managed by Trinity’s newly-appointed chief operating officer and executive director Mark Hollinshead. By merging the two segments, the company seeks to boost the effectiveness of editorial, advertising and support functions across all of its print and digital publishing activities.

The move will allow a faster rollout of digital offerings throughout Trinity’s portfolio to drive revenue, the company explained. The company also said that digital product development and the specialist digital operations along with the contract printing activities will now be managed separately.

Furthermore, Trinity plans to close its recently launched daily deals business, called Happli, as it is unlikely to turn to profitability in the near term.

As a result of the new management structure, the regionals division’s managing director Georgina Harvey and corporate communications director Nick Fullagar will be leaving Trinity.

The company also noted that trading remains in line with the board’s projections. Its CEO Simon Fox, who took the particular role as of 10 September, stated these changes will form a group with a “unique” portfolio of national and regional brands.