UK-based ASM appoints new team member to develop interests in Africa

ASM (Airport, Strategy and Marketing), a route development consultant, has expanded its business and client base with the appointment of Keith Green to support the ASM global client base and develop interests in the African region, the company said.

Green, currently an ASM associate and licensee partner, has become a permanent member of the team and will be based in South Africa, and will spend time in the UK as part of his new role.

He has worked in the commercial aviation industry for over 17 years in both network and low cost carriers and was previously the head of network & fleet planning at South Africa Airways. Keith also held the position of network planning & scheduling manager for Comair Limited, operators of the British Airways franchise in Southern Africa and Kulula.com, a low-cost African carrier.

ASM was founded in 1993 as a route development consultancy. ASM was acquired by UBM plc in 2010. UBM connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.