uCast Global Video Highway adds XL Axiata

uCast Global has announced that XL Axiata has signed on to the uCast Global Video Highwayâ„¢, the first end-to-end worldwide video distribution platform, the company said.

The uCast Global Video Highwayâ„¢ brings together all major video technology suppliers including Microsoft, Amazon and Alibaba, content providers such as People TV, Bloomberg and Sony, and distributors such as XL Axiata, Shanghai Media Group, and Tingo Media to reach over 5 billion mobile, connected and PC devices on five continents.

Powered by over 110,000 personnel in 35 countries, the uCast Global Video Highwayâ„¢ gives content owners and distributors unprecedented control over their cost structure, ad tech monetization and data.

uCast Global gives content providers and distributors unprecedented control over the worldwide distribution of video content, offering complete transparency across everything from cost structure, revenue model and monetization strategies to comprehensive access to user data and viewing habits.

PT XL Axiata Tbk (XL Axiata) is one of the telecommunication companies in Indonesia. XL Axiata focuses on providing digital services to provide convenience for community life activities and encourage the development of Indonesia´s digital economy. XL Axiata is part of the Axiata Group together with Celcom (Malaysia), Dialog (Sri Lanka), Robi (Bangladesh), Smart (Cambodia), Ncell (Nepal), Idea (India), and M1 (Singapore).