US RestEngine, a social marketing automation platform company, has agreed to be acquired by social networking and microblogging service Twitter, the company said without providing financial details.
The target company helps social app publishers send targeted one-to-one emails based on a subscriber’s social graph. RestEngine added that it is excited to concentrate on its email skills and marketing automation expertise on a much larger scale at Twitter.
TechCrunch reported that the transaction is in line with the buyer’s Summify talent acquisition which was recently carried out. The target company may also help Twitter provide email digests of important tweets missed by its users.
Twitter will welcome three of the four company founders together with RestEngine’s technology. Joe Waltman, co-founder, has decided to focus on different projects, TechCrunch reported. The latter was cited as saying by the news website that the agreement was inked two weeks ago. Waltman also said that Twitter had notified the target company that it will welcome to its team everyone willing to join the social network giant.
The buyer, one of the biggest real-time information networks, was formed in 2006. Individuals and organisation share small bursts of information called Tweets with each Tweet containing up to 140 characters. The company is located in San Francisco and has offices in New York. The firm’s staff stands at more than 600. A 2011 funding valued the service at USD8.4bn (EUR6.4bn).