Twilio (NYSE: TWLO), the cloud communications platform, has announced Verified By Twilio to give consumers the confidence to answer the phone again, the company said.
Twilio is partnering with call identification apps to help more than 200 million consumers know exactly who is calling them and why to help them determine what calls are real and needed versus those that are unwanted.
Verified By Twilio is available in private beta for testing and adoption by other carriers, mobile operating systems and apps. Twilio is working across the industry to both limit the unwanted calls that consumers get and improve answer rates for legitimate businesses and organizations.
Twilio is working with industry-leading call identification apps such as CallApp, Hiya, Robokiller, and YouMail to provide consumers with more context about every phone call as it comes in. More than half of calls to consumers´ phones come from numbers that are not on the user´s contact list, meaning that the caller information isn´t displayed when a call comes and could be blocked or sent to voicemail as future initiatives to address robocalls come to market.
With Verified By Twilio, every call will clearly verify the business or organization that is calling and the reason for the call. For example, if an airline company is trying to contact a customer about a cancelled flight, as the call comes in, the consumer will see the name of the airline with a short note indicating why they are calling. With that information, that person can make the decision about stepping out of a meeting or putting another call on hold to answer this critically important call.
To power Verified By Twilio, Twilio is creating a repository to host verified information of businesses and organizations and their associated brands that will populate the screens as a call comes in. Through the programmability of the Twilio platform, businesses and organizations will also be able to dynamically assign a purpose for each call to give even further context. Verified By Twilio will also help ensure that calls are being placed by legitimate businesses and organizations in order to combat spoofing.
Through Verified By Twilio, businesses and organizations can expect better overall engagement with their customers by ensuring that their calls are more likely to be answered. This is the first phase of Twilio´s broader initiative to build greater trust in traditional communications.
Twilio welcomes applications from businesses and organizations – such as carriers and operating systems, in addition to apps – to participate in the private beta of Verified By Twilio by visiting twilio.com/verified-by-twilio. Twilio encourages consumers to download one of the call identification apps — CallApp, Hiya, Robokiller or YouMail — to start blocking unwanted calls today and to be prepared to receive information when Verified By Twilio is fully available in early 2020. No costs are involved for businesses and organizations who would like to join the private beta.
Pricing for Verified By Twilio will be determined nearer the general availability date. Any costs for consumers are related only for what is associated with downloading the apps.
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world´s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world´s most demanding applications. By making communications a part of every software developer´s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world´s largest organizations — to reinvent how companies engage with their customers.