Twilio Conversations creates cross-channel connections with customers at scale

Twilio (NYSE: TWLO), the cloud communications platform, has announced Twilio Conversations, an API that enables developers to build conversational experiences for their customers across multiple messaging channels, the company said.

Integrating various messaging channels and maintaining the infrastructure to support group messaging and cross-channel conversations presents a complicated technical challenge for businesses. Twilio Conversations removes the complexity from the development process by allowing developers to leverage one unified API to scale group conversations across SMS, MMS, Chat and WhatsApp. To learn more, visit www.twilio.com/conversations.

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world´s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world´s most demanding applications. By making communications a part of every software developer´s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world´s largest organizations — to reinvent how companies engage with their customers.