Turkish Airlines debuted its new commercial starring Oscar winner Morgan Freeman during the Super Bowl, the final game of the National Football League (NFL) on February 5th, the airline said.
The commercial is directed by Matthias Zentner, who has also directed commercials for many global brands. Shot in Los Angeles in a period of 10 hours with a crew of 101 people, the commercial will be meeting the audience on 16 TV channels, and media outlets around four continents.
The airline debuted an ad campaign “Batman v Superman” at last year´s Super Bowl game, which had an estimated audience of over 800 million people worldwide. Another commercial, “Kobe vs. Messi: The Selfie Shootout”, with Lionel Messi and Kobe Bryant was selected the best commercial of the last decade by YouTube.
The ad campaign with Morgan Freeman will be broadcast in every destination Turkish Airlines flies worldwide.
Turkish Airlines has won the “Best Airline in Europe” award for the last six years from Skytrax, a global airline passenger survey organization.