Turkish Airlines chooses Comarch Loyalty Management

Turkish Airlines said it has chosen to implement Comarch Loyalty Management (CLM) for its Frequent Flyer Program called “Miles&Smiles.”

The carrier operates the largest network in terms number of international destinations and number of flying countries. Their broad offer allows the clients to choose over 260 destinations. In the year 2014 Turkish Airlines handled over 54,7 million passengers on board their aircrafts and has been ranked as a top airline in 4 categories in prestigious Skytrax World Airline Awards 2014.

“We decided to do business with Comarch because we wanted to further improve our current loyalty system and appeal it to the needs of modern travelers,” says Ziya Öztürk, Marketing Senior Vice President of Turkish Airlines. “Our main goal is to have all of our passengers meet with our Miles&Smiles Program which provides broad opportunities and create a large partner ecosystem across all countries our passengers land. I am sure that with an innovative solution we will reach this goal and enhance our global loyalty proposition.”