Turkcell and BeST's recognized by Loyalty Awards in London

Turkcell (NYSE: TKC) (ISE: TCELL) reported that successful and innovative loyalty programs of Europe, the Middle East and Africa were determined at the 2013 Loyalty World Awards.

Turkcell received two awards for its unique ´Gnctrkcll´ youth club representatives, and for its successful execution of the ´Gencaver´ program in Turkey. It was also deemed worthy to receive an award for excellent collaboration with BeST, its subsidiary in Belarus, with the loyalty program “my life.”

Turkcell has made a commitment to providing services that improve its customer´s lives, having greatly contributed to taking Turkey´s reputation in technology and services to a higher level through the awards it has received over the years. At the Loyalty World Awards of 2013, Turkcell made it to the finals with nine of its projects. And while the ´Gnctrkcll representatives´ program received the “Best Use of Social Media to Enhance Loyalty” award; ´Gencaver´ picked up the “Best Customer Service in a Loyalty Program” award. Meanwhile the ´my life´ project of Turkcell´s Belarus subsidiary BeST, was chosen as the “Central and Eastern Europe´s Best Loyalty Program.”

The Loyalty World Awards, which included awards from 24 different categories, received hundreds of applications throughout Europe, the Middle East and Africa. Twenty countries competed with 200 different projects, while Turkcell made it to the finals with nine of its projects, the ´Gencaver´ programs carried out by ´Gnctrkcll´s´ young representatives came in as finalists in three categories. Turkcell´s subsidiary BeST in Belarus won first place at an international ceremony for the first time. ´My life´ is an adaptation of ´Gnctrkcll´, which is Turkcell´s loyalty program aimed at youngsters. The program offers youth such benefits as free movie tickets, discounts at restaurants, and more.

Turkcell is the leading communications and technology company in Turkey, with 34.9 million subscribers as of March 31, 2013. Read more at http://www.turkcell.com.tr