Tune Talk chooses Flytxt for customer value management

Flytxt, a mobile consumer analytics solution provider for telecommunications companies and mobile enterprises, has been selected by Tune Talk, a mobile virtual network operator (MVNO) in Malaysia.

Flytxt will offer its Customer Value Management (CVM) solutions to the telco for enhancing customer lifecycle value through personalised and real-time contextual engagement.

Flytxt partners with enterprises in their digital transformation journey, helping them to offer personalised lifestyle experiences to consumers over digital touch points. The CVM solutions from Flytxt leverage packaged analytical models to derive deeper customer insights from diverse data sources. These insights help to create actionable nano-segments, ensuring that right offers are delivered to customers based on their demographic profiles and usage patterns. Along with this, real-time event-driven decisioning enables them to ensure that communication and offers are always contextually relevant.

Officially launched on 19 August 2009, Tune Talk currently boasts 1.5 million subscribers.

Flytxt partners with enterprises in their digital transformation, enabling them to generate measurable economic value from data through mobile consumer analytics.

Tune Talk chooses Flytxt for customer value management

Flytxt, a leading mobile consumer analytics solution provider for telecommunications companies and mobile enterprises, has been selected by Tune Talk, the fastest growing Mobile Virtual Network Operator (MVNO) in Malaysia, the company said.

Flytxt will offer its Customer Value Management (CVM) solutions to the telco for enhancing customer lifecycle value through personalised and real-time contextual engagement.

Flytxt partners with enterprises in their digital transformation journey, helping them to offer personalised lifestyle experiences to consumers over digital touch points. The CVM solutions from Flytxt leverage packaged analytical models to derive deeper customer insights from diverse data sources.

These insights help to create actionable nano-segments, ensuring that right offers are delivered to customers based on their demographic profiles and usage patterns. Along with this, real-time event-driven decisioning enables them to ensure that communication and offers are always contextually relevant.

Tune Talk is a Mobile Virtual Network Operator (MVNO), with currently 1.5 million subscribers.

Flytxt partners with enterprises in their digital transformation journey, enabling them to generate measurable economic value from data through mobile consumer analytics. Flytxt´s comprehensive data monetisation solutions help enterprises to personalise customer experience across digital touch points as well as increase revenue, optimise margins, and enhance loyalty.