True nature of Japan depicted through masters of traditional Japanese art

All Nippon Airways Co., Ltd. (ANA), Japan´s largest and only 5-Star airline, has launched its new online content “IS JAPAN COOL? DOU,” which illustrates traditional Japanese culture through the use of cutting-edge technology, the company said.

This content can be seen on “IS JAPAN COOL?,” a website that promotes tourist destinations and popular Japanese cultures to the world.

While Japan is widely known for its unique pop culture, “IS JAPAN COOL?,” which launched in 2012, has put much of its focus on promoting Japan´s modern culture. As the number of tourists visiting Japan exceeded 24 million people as of 2016, the project aims to provide a deeper understanding and a new perspective on the true nature of Japan by introducing “the way of life,” hereby referred to as “DOU,” a cultural asset that is valued greatly in traditional Japanese culture.

DOU is composed of “budo (Japanese traditional martial arts)” and “geido.” “IS JAPAN COOL? DOU” introduces nine forms of Japanese art along with masters from each art.

In addition, ANA has launched renewed online content called “Explore Japan,” which features undiscovered Japanese cuisine and attractions, aimed at attracting increased inbound tourism. Its design and functionality have been renewed so that all visitors to Japan may use it more seamlessly and comfortably.

ANA is the largest airline in Japan by revenues and passenger numbers. Founded in 1952, ANA flies today on 87 international routes and 121 domestic routes. The ANA group has 35,000 employees and a fleet of about 250 aircraft.