Tripadvisor report finds 5 stages of recovery for travel industry

Tripadvisor, a US travel platform, has released the findings of a multi-month study that analyzed consumer travel sentiment and first party behavioral data related to the ongoing pandemic, the company said.

The report outlines a five-stage recovery for the travel and hospitality industry, inclusive of the period of decline created by the pandemic through the anticipated market recovery and the return of international travel.

The research paper is entitled Beyond COVID-19: The Road to Recovery for the Travel Industry.

This research paper also explores and identifies where the tourism and hospitality industry is on this road to recovery as well as 1) outlines the significant pent up demand that exists in the marketplace for travel and dining, 2) details the change in travel and dining behaviors resulting from the ongoing pandemic and 3) illustrates recent search and traffic patterns on Tripadvisor globally related to the crisis.

Tripadvisor continues to leverage its research and insights to educate the tourism and hospitality industry and brands on how to appropriately attract more consumers as stay-at-home orders begin to lift globally.

Tripadvisor helps 463 million travelers each month** make every trip their best trip. Travelers across the globe use the Tripadvisor site and app to browse more than 860 million reviews and opinions of 8.7 million accommodations, restaurants, experiences, airlines and cruises.