Travelaer introduces conversion optimization tool for airlines

Travelaer, a digital software provider for the travel industry, has announced the introduction of Right Flight, a conversion optimization tool that gives airlines a competitive edge against online travel agencies (OTAs) and meta search engines in terms of converting online bookings, the company said.

With Right Flight, any airline can now give its digital Customers the ability to compare a flight´s features such as pricing and leg room, with competitive brands flying the same route. This level of transparency is designed to not only help airlines increase their direct booking rates, but also give them more visibility into their conversion rates.

Right Flight works with any airline booking engine, but for Travelaer customers already using its Travelpaas platform as their Internet booking engine, Right Flight can be activated and configured as a core part of the platform. For those airlines using a different booking engine platform, Travelaer is looking for a limited number of airlines to pilot a beta version of Right Flight in 2018.

Within initial use of Right Flight, Travelaer Customers will not only see increases in their booking conversion rates, but also start gaining important visibility into which routes are most competitive and those which are not. Right Flight Customers can also see real time statistics and data regarding their conversion rates, which can then be exported for reporting purposes.

Travelaer builds products for the travel industry designed to improve the customer experience, implementing a ´Customer First´ approach to designing and building B2B2C software. Founded in 2013, Travelaer´s Customers include Finnair, Air Iceland, Icelandair, Air France, Europcar, Sata, Azores Airlines, El Al Israeli Airlines and Aeroport Nice Cote D/Azur. For more information on Travelaer visit