Trace Global Chooses TransPerfect's Media.NEXT Platform

TransPerfect, the world´s largest provider of language and technology solutions for global business, has announced that it has been chosen by TRACE Global as its exclusive partner for subtitling, the company said.

The deal comes in advance of TransPerfect´s exhibiting at the MIPCOM conference in Cannes, France, and includes a two-year agreement for subtitling services on the TRACE Sport Stars channel.

TRACE Sport Stars is the first global entertainment channel dedicated to the lives of sports celebrities with factual, reality, lifestyle, magazine, gossip, and countdown television shows.

The Media.NEXT solution incorporates fully integrated smart machine translation (MT) into its workflow, creating subtitles for all seven TRACE Sport Stars languages quickly, accurately, and cost-effectively. This workflow combines smart MT´s trained neural MT engines with human touchpoints and review, ensuring that the original creative intent of the director is preserved in all markets. All final approved subtitles are captured and utilized for machine learning, continuously improving future MT output.

TRACE is a global broadcast and digital media company specialized in afro urban music, entertainment and sport celebrities. Through its 24 pay TV channels, radios, online and mobile services, TRACE connects with a 200 million multicultural audience in more than 160 countries.

TransPerfect is the world´s largest provider of language and technology solutions for global business. From offices in over 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. For more information, visit our website at