Toys "R" Us strengthens commitment to technology by using Openbravo Commerce Cloud software

Toys “R” Us Spain & Portugal puts its trust in the omnichannel technology of Openbravo, a global provider for a cloud-based omnichannel platform that improves user experience and enables more agile and innovative retail, the company said.

After a four-month implementation period, the toy company now trusts this new software – Openbravo Commerce Cloud – in all its stores, enabling the company to reduce IT costs and move more rapidly to omnichannel retail.

In this way, the company continues to strengthen its commitment to the technology after the launch of its new ecommerce site, which, in addition to improving customer experience through a cleaner, more functional and faster design, includes services such as Click & Collect and home delivery of toys in stock in just 3 hours.

With a new motto, “Forbidden NOT to touch!”, Toys “R” Us Spain & Portugal moves ahead with this new chapter where its stores evolve towards more visual and experiential spaces that encourage children to feel and test the toys on display, play with them and enjoy them in various play areas.

The company has adapted to the changing demands and tastes of consumers in order to reach new audiences and maintain its position as a specialist in childcare and childcare products. To this end, the company has also been able to introduce services such as the Academy space, the celebration of birthday parties in stores, the “Meet & Greets” with Youtubers, and the launch of the brand´s YouTube channel to truly stand out from the competition.

Toys “R” Us Spain & Portugal has a network of 53 locations in Spain and 11 in Portugal — most recently, with the opening of a store in El Algarve — as well as its online stores. In total, the company employs about 1,300 employees. The first location of Toys “R” Us in Spain was opened in 1991 in Sant Quirze del Vallès (Barcelona) and 20 years later, in July 2011, it began selling online in Spain through the and websites.

Openbravo is a global omnichannel platform provider for agile and innovative commerce. Openbravo Commerce Cloud is a mobile, cloud-based omnichannel platform that provides retail and restaurant chains with comprehensive omnichannel functionality built on a highly flexible and mobile platform, enabling them to innovate more quickly and manage change more efficiently. Learn more at