Tourico Holidays, a wholesale travel brokerage company, has developed and launched Olympus X, a proprietary platform designed to help travel distribution clients improve inventory accuracy, identify hotel deals with the highest profit margins, and increase sales, the company said.
The first-of-its-kind interactive dashboard also provides detailed monthly reports where clients can view all of their bookings, total room nights, cancellation ratios, average daily rates (ADR), year-over-year and month-over-month growth, the best hotel opportunities for boosting profits, and many other valuable data points.
Olympus X also enables Tourico to view client inventory and bookings and offer its sales support. Using the platform, Tourico can help identify high-margin hotels and ExclusiveDeals, Tourico´s selection of pre-purchased hotel room blocks, that a client may be missing from its inventory.
The intuitive program maps out a client´s sales region and ensures inventory from that area is current, while prioritizing the best hotel deal options. The platform enables Tourico sales managers to monitor client trends, recognize areas of opportunity, and help clients strengthen their margins.
Several industry-wide problems led to the development of Tourico´s professional services technology. Until now, Tourico sales managers did not have visibility into clients´ systems regarding Tourico product, making it extremely difficult to identify how to improve sales and profits. Fragmentation of information and business tools was also a primary obstacle for clients, preventing them from improving their reaction time and efficiency.
Tourico Holidays, a business unit within Hotelbeds Group, is a global travel distributor that contracts directly with travel providers, such as hotels, flights, cruise lines, attractions, car rentals, vacation homes and more. Tourico works on a high-volume, wholesale model to broker this inventory to over 2,500 clients in 95 countries using proprietary technology.