In continued research beyond its recent 2019 “Global State of Mobile” report, Comscore (Nasdaq: SCOR) uncovered additional critical insights around mobile music streaming, the company said.
Comscore mobile audience insights show that:
Mobile apps monopolize the time spent on music platforms
Top music apps capture almost the entirety of total minutes for all music apps
Paid users spend more time per month engaging with music streaming apps than free users do
This recent Comscore mobile research looked at how US audiences engage with mobile music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify and Google Play Music, discussed how their audiences vary across mobile web and app, and examined time spent by consumers — including a look at the difference between free and paid users and their tolerance for advertising.
Comscore is a partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.