On Point Loyalty, LLC has announced the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs, the company said.
The report can be accessed at www.onpointloyalty.com/insights.
On Point Loyalty´s research examined public information on over 170 airlines around the world to determine an estimated value for each airline´s loyalty program. Over 50 variables relating to the airline, loyalty program, credit card industry and local market dynamics were incorporated into On Point Loyalty´s proprietary valuation algorithms. This pioneering report gives a unique view on the value generated by these somewhat opaque marketing businesses which are important ancillary revenue contributors for airlines.
On Point Loyalty (www.onpointloyalty.com) is a global management consulting and capital firm focused on airline loyalty, frequent flyer programs and travel technology companies. As a cutting-edge, boutique company, On Point Loyalty has the flexibility and nimbleness to deliver on a wide variety of engagements within the airline loyalty industry.