Top 100 most valuable airline loyalty programs ranked

On Point Loyalty, LLC has announced the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs, the company said.

The report can be accessed at www.onpointloyalty.com/insights.

On Point Loyalty´s research examined public information on over 170 airlines around the world to determine an estimated value for each airline´s loyalty program. Over 50 variables relating to the airline, loyalty program, credit card industry and local market dynamics were incorporated into On Point Loyalty´s proprietary valuation algorithms. This pioneering report gives a unique view on the value generated by these somewhat opaque marketing businesses which are important ancillary revenue contributors for airlines.

On Point Loyalty (www.onpointloyalty.com) is a global management consulting and capital firm focused on airline loyalty, frequent flyer programs and travel technology companies. As a cutting-edge, boutique company, On Point Loyalty has the flexibility and nimbleness to deliver on a wide variety of engagements within the airline loyalty industry.