Toluna Rebrands, Becomes Parent Brand for Harris Interactive, KuRunData

Toluna, a consumer intelligence platform provider, has unveiled its new corporate brand identity that builds on its 20 years of innovation and reflects its continued vision to democratize market research, the company said.

The rebrand not only marks Toluna´s 20 year anniversary but also celebrates Toluna becoming the principal brand and holding company of Harris Interactive and KuRunData. The three companies have a proven history of delivering insights on demand to many of the world´s top corporations, agencies and organizations, employing 1,500 people in 24 offices across six continents. Effective today ITWP, the former principal brand, will sunset from use.

The new brand better reflects Toluna solutions and position in the market because it is centered around innovation, expertise, agility and deep insights. This translates into a unique proposition: Toluna´s best-in-class automated solutions and panel community of 30 million members paired with the proven methodology of Harris Interactive and KuRunData´s expertise in China and APAC bring unrivaled agility to the market.

Incorporated in the UK in 2000, ITWP is privately held by a group of evergreen investors including Frédéric-Charles Petit.