TiVo Corporation (NASDAQ: TIVO), a global provider of entertainment technology and audience insights, and Discovery Communications, a global provider of premium entertainment, have announced that the companies have entered into a multi-year product agreement, the companies said.
Discovery Communications selected TiVo´s Audience Works for Marketing, an end-to-end inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans.
The product suite is designed to allow Discovery to improve the process of efficiently finding and targeting new, lapsed, intermittent and prospective viewers to increase overall viewership of its portfolio of networks and drive consumer loyalty.
The partnership also includes the use of audience and analytics reports, which provides viewership information from TiVo´s Targeted Audience Delivery (TAD) platform to better inform users about what particular shows their audiences viewed and are predicted to view.
TiVo provides advanced data-driven software and personalized search and recommendation solutions designed for media companies to increase their audience´s loyalty and engagement and to improve their inventory´s value and targeting across both linear and non-linear video properties.
TiVo is a global provider of entertainment technology and audience insights. From the interactive program guide to the DVR, TiVo delivers innovative products and licensable technologies that revolutionize how people find content across a changing media landscape. TiVo enables the world´s media and entertainment providers to deliver the ultimate entertainment experience.