Time, Qello Global to take video content to Asia

Qello Global, a global content monetization and distribution platform, has announced a deal with Time Inc. to distribute video content from their portfolio of brands throughout Asia, the company said.

Qello will distribute and monetize video content from Time Inc. brands through its existing network of broadcasters, telecommunications companies, newspapers and online publishers throughout India, Korea, Japan, Taiwan, Hong Kong, Malaysia, Singapore, Indonesia, Thailand, the Philippines, Vietnam, Pakistan, and other territories in Asia.

With this partnership, Time Inc. will be able to access an international audience through Qello´s ad-supported distributor network, which garnered 2.7 billion video views from the APAC market in 2016.

Time Inc. (NYSE:TIME) is a multi-platform consumer media company that engages over 230 million consumers globally every month.

Qello is a global content monetization platform that amplifies revenue for content owners and distributors. Qello´s Content Exchange uses A.I., machine-learning and big-data to tag, monetize, and distribute content, to more profitable transactions. Its product suite of Advertising and Publishing Technology amplifies revenues and viewer engagement.