Throtle, BritePool to build and distribute verified cookieless ID

Throtle, a identity resolution and data onboarding firm, announced its partnership with BritePool, a provider of consumer identity verification for digital advertisers and publishers, to advance the transition to cookieless targeted advertising in the rapidly changing landscape of online consumer marketing, the company said.

This collaborative partnership allows online advertisers to purchase frequency controlled consumer audience segments, composed of verified identities, using programmatic platforms for seamless execution by brands and marketers.

The unified BritePool ID is created from multiple data sources combined with proprietary technology, and will offer frequency controlled advertising options, with verified identities, in a cookieless world. It will be a new capability for publishers to compete with Google and Facebook for digital advertising revenues.

Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle is focused on resolving to a deterministic individual for accurate targeting across all devices and channels including IDs, MAIDs, IP Address, Connected TV and more. For more information, visit

BritePool is an identity verification company for advertisers and publishers that combines frequency controlled identity verification services for advertisers and publishers using existing data sources and unique technology, with a next-generation platform, designed to generate consumer consent with sign-ins, at scale, to deliver identity verification in the approaching world without third-party tracking cookies. For additional information, visit