Three Group chooses MATRIXX Software for digital transformation

MATRIXX Software´s real-time Digital Commerce platform has been chosen by Three Group, the telecommunications arm of CK Hutchison Holdings, to support Three´s mobile service providers in the UK, Denmark and Sweden, the company said.

The Three Group companies will deploy MATRIXX Digital Commerce as part of their digital business transformation from providing voice and data access to offering a full suite of digital services. Three is investing to better serve customers with services around content, transport and lifestyle applications, providing consumers more choice, control and value.

Using MATRIXX, Three´s operating companies across Europe will foster greater customer engagement, and drive more tailored and targeted service offerings to individuals. Three will also create new digital sales channels to derive greater operational economies of scale.

Three Group and its affiliated companies operate in Australia, Austria, Denmark, Hong Kong, Indonesia, Italy, Ireland, Macau, Sri Lanka, Sweden, UK and Vietnam.

MATRIXX Software delivers an innovative digital commerce solution that enables always-on customer engagement.