If you are involved in the world of affiliate marketing, chances are you have chanced upon CPA. Some people, especially newbies to the online marketing field, may think that the term refers to a secret society in which all of its members make massive fortunes online. Well, it is not necessarily true, but it definitely can help you earn some real cash online.
So, what exactly is CPA?
By essence, CPA, or Cost-Per-Action, is an advertising model that pays you (the publisher) for a specific action taken as a direct result of your marketing funnel. Since you are not making a sale in order to get paid (in most cases, not all), the overall concept of CPA completely differs from typical affiliate marketing. Payments and commissions are often based on lead generation, such as submitting email addresses, phone numbers, zip codes, etc.
Now that you have a clearer understanding of what is CPA marketing, it’s time to take a look at some of the many advantages of it. Make sure to keep them all in mind!
#1. Easy to Set Up
This is probably the number one advantage of CPA marketing. It gives you an excellent opportunity to start a home based business without the burden of investing much in terms of capital (like on marketing platforms such as Click2sell.co, for example). In fact, it is considered as one of the cheapest and easiest ways (compared to others) to enter the online marketing world, while giving you the chance to work in the comfort of your home. Of course, you will need a website that you can use to bring in targeted traffic, so choosing the right niche, which isn’t too saturated, is an important factor. From there, you just have to do some research to learn and make sure you are capable of attracting the right audience.
#2. No Selling of Products
With CPA marketing, you do not have to be hell-bent at encouraging people to reach into their wallet and purchase a product or service (again, in most cases, not all). Your only goal here is to encourage someone to take action and complete it. For instance, you want a visitor to be redirected to a particular free-sample diet kit landing page. Perhaps you can encourage him to fill out a form, complete a survey related to the mentioned subject, or subscribe to a newsletter of some kind. Considering how relatively simple to grasp CPA marketing is, you can start earning money quite fast, compared to other online marketing programs and methods out there.
#3. Earn a Reasonable Income
It cannot be denied that there is no such thing as an overnight success. The same thing can be said for CPA marketing. However, you will appreciate the fact that it lets you earn some reasonable money quicker than other methods, like creating an e-commerce store, for example (as well as less expensive), and quite many affiliates involved in this type of marketing are able to obtain good results for the long-run. In other words, there’s a nice amount of CPA affiliate networks, packed with lots of different CPA offers in various niches, who are more than willing to pay you with lucrative commissions. The income, though, could vary with the amount of information the affiliate requires and the degree of difficulty, but there are enough to choose from.