The Drone Racing League (DRL), a professional drone racing group, has announced key multi-year, international partners and sponsors ahead of its 2017 race season, the company said.
In February, DRL introduced Allianz as the title sponsor of DRL´s elite race circuit, leveraging the insurance brand´s motor racing sponsorship heritage to bring the “Sport of the Future” to a rapidly growing worldwide audience. Allianz and previously announced Toy State, home of high-performance Nikkoâ¢ Air racing drones, are joined by some of the world´s most well-known and respected brands including Amazon (Prime Video), Swatch, FORTO Coffee Shots and the US Air Force.
The season begins on June 20 on ESPN, and will be broadcast in more than 75 countries with broadcast partners including Sky Sports, ProSiebenSat.1, Disney XD and OSN.
DRL also announced today the close of a Series B investment round. The total financing was more than USD 20 million, led by Sky, Liberty Media Corporation (owner of Formula 1) and Lux Capital.
The Drone Racing League launched in January 2016 as the only global professional drone racing organization, hosting five professional races in its inaugural season. DRL´s ´16 season reached more than 75 million fans around the world, including more than 30 million broadcast viewers and more than 45 million views of its digital content.
Sky is Europe´s leading entertainment company, serving 22 million customers across five countries: UK, Ireland, Germany, Austria and Italy. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose. Sky has annual revenues of Â£12 billion and is Europe´s leading investor in television content with a combined programming budget of Â£5.2 billion. The group employs 30,000 people and is listed on the London Stock Exchange (SKY).
DRL is the premier drone racing circuit for elite FPV pilots around the world. A technology, sports and media company, DRL combines world-class media and proprietary technology to create thrilling drone racing content with mass appeal. In 2017 DRL is hosting a global series of six races, the Allianz World Championship, to be broadcast on ESPN, Sky Sports, ProSiebenSat.1 Media SE, Disney XD, OSN and other leading broadcast channels around the world. Founded by Nicholas Horbaczewski in 2015, DRL is a privately held company headquartered in NYC.