Thai mobile operator launches family care app powered by Smith Micro

Smith Micro Software, Inc. (NASDAQ: SMSI) has reported Total Access Communication Public Company Limited, Thailand´s mobile service provider commonly known as dtac, has selected Smith Micro´s SafePath Family platform to provide its more than 25m subscribers with access to comprehensive location tracking and parental control services such as content filtering and app restrictions, the company said.

As the most comprehensive family safety platform on the market, SafePath Family delivers extensive functionalities to mobile subscribers that are essential to combat the unique challenges of today´s connected society, including child safety, cyber bullying, mobile device and content controls, elder care, and device theft.

The platform augments dtac´s portfolio of third party solutions and provides them with an additional revenue stream, simultaneously strengthening subscriber loyalty and increasing average revenue per user (ARPU).

White-labeled as dtac Family Care, the application enhances dtac´s technology arsenal with new value-added services and leverages the built-in capabilities of mobile devices to keep subscribers and their families safe in today´s digital world.

dtac is Thailand´s mobile service provider with more than 25m subscribers in 2016, and a market share of 29.5% . Norway-based Telenor Group, a major shareholder of dtac, is one of the world´s largest mobile operators with more than 214m subscriptions in 13 markets across Scandinavia, Eastern Europe and Asia.

Smith Micro develops software to simplify and enhance the mobile experience, providing solutions to some of the wireless service providers, device manufacturers, and enterprise businesses around the world.