Telefónica UK Picks MDS Global to Enhance Direct Partner Capabilities

MDS Global Ltd, a BSS-as-a-Service provider, and O2 (Telefónica UK) have developed and implemented a new Partner Insight Portal, providing O2´s Direct Partners with focused customer and business intelligence, the company said.

The data-rich portal aims to improve customer service and facilitate bespoke billing and information for sales acquisition.

The O2 Direct Partner Network is made up of a small number of providers from across the UK, chosen by O2 to work with business customers of all sizes on the company´s behalf and to help deliver brilliant digital experiences to business end users.

Until recently, Direct Partners could only view billing information by requesting it through O2´s call centre. The web-based MDS Global system makes integrated analytics instantly accessible, through a secure, and easy-to-use web portal. It can be used by business partner call centre operatives and their sales teams to check the status of service, requests, complaints, sales, and billing.

The more accurate real-time data, (which answers questions such as how services are being used, identifies areas of profit and loss, and profiles customers for better sales targeting) will improve call handling, and customer satisfaction scores.

O2 is a mobile network operator and the principal commercial brand of Telefónica UK Limited, which is part of the global telecommunications group Telefónica S.A, headquartered in Spain and operating in Europe, and North, Central and South America.

MDS Global, based in the UK, is a BSS-as-a-Service provider of VNO, B2B and IoT solutions.