Telecine Play relaunches in Brazil

Massive Interactive has announced that Telecine Play has relaunched using the company´s user experience platform, Massive AXIS, the company said.

This one-of-a-kind software has been adopted to enable rapid changes to end user experiences, across all devices. Investing in this technology means that Telecine can now effectively engage and market to customers through an endless variety of user experiences that reduce churn and maximize end user value.

Telecine Play is available to almost 4.5 million Pay TV subscribers, who can access a set of over 1,500 movies from major international studios and from local Brazilian producers. The service can be accessed through PCs, smart phones, tablets, smart TVs and game consoles.

Massive´s platform and solutions are trusted by telcos, broadcasters and content owners to present targeted OTT user experiences to their audiences. The Massive AXIS platform ensures that relevant content, promotions, offers and advertising are presented to each customer at a targeted time, and on the best device. Headquartered in London, with offices in New York, Sydney and Prague, Massive is used to operating in highly complex environments.

Telecine Play is a Brazilian TV Everywhere service, available to customers who subscribe to Telecine´s pay television movie channels. Subscribers can access on demand a set of over 1,500 movies from major international studios as well as from Brazilian producers, whenever and wherever they prefer. The service is available on PCs, smartphones, tablets, smart TVs and game consoles.