Telaria, Inc. (NYSE: TLRA), a video monetization software company, is launching additional modules of its CTV University (CTVU) program, a learning series for advertisers, trade desks and media buyers as they plan and prepare for the future of advanced TV, the company said.
As brand demand for CTV inventory increases, it is critical that both broadcast buyers and programmatic video buyers understand how to execute and measure CTV campaigns. CTVU 201 ´From Start to Success´ is the next step up from the introductory level learnings of CTVU 101, and examines the mechanics and workings of the Connected TV (CTV) ecosystem with the aim of advancing an understanding of how to best transact in this environment. CTVU 101 covered global and generational CTV usage trends, behavior patterns and attitudes, and was grounded in proprietary global CTV research conducted by Telaria titled “From Upstream to Mainstream.”
CTVU 301 is dedicated entirely to measurement and case studies. Those who complete the series will be certified as expert CTV buyers.
Telaria is the independent data-driven software platform built to monetize and manage premium video inventory with the greatest speed, control, and transparency, wherever and however audiences are watching.