Telaria achieves interoperability with AWS Elemental MediaTailor

Telaria Inc., (NYSE: TLRA), a video monetization software company, has announced interoperability of the Telaria solution with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements using AWS Elemental MediaTailor from AWS Media Services, the company said.

Video providers need a scalable and cost-effective way to convert and package streaming video content into various formats and, through the use of advertisements, monetize this content. To maximize returns, they also need to target and tailor advertising for viewers and to measure audience engagement.

Telaria´s interoperability with AWS Elemental MediaTailor provides secure, scalable, reliable solutions for the monetization of Connected TV (CTV) video content. The resulting advertisements are better monetized, maintain video quality that consistently matches the primary content, and are simple to manage across multi-platform environments.

AWS Media Services are cloud-based services with pay-as-you-go pricing which provide customers the capability to ingest, process, package, and deliver video content at scale. AWS Elemental MediaTailor is a personalization and monetization service that makes it easy to serve video with targeted ads to end users while maintaining broadcast quality-of-service for multiscreen video applications.

Telaria is a independent data-driven software solution built to monetize and manage premium video inventory with the greatest speed, control, and transparency, wherever and however audiences are watching.