TechTarget expands priority engine coverage

Purchase intent-driven marketing and sales services company TechTarget, Inc.´s (Nasdaq: TTGT) Priority Engine platform now supports APAC-focused marketing and sales teams, the company said.

The data and marketing analytics offering ranks accounts based on their purchase behavior around specific enterprise technologies and delivers precise contact information on prospects actively researching enterprise technology purchases across TechTarget´s extensive network of more than 140 technology-specific editorial sites.

New data subscriptions are now available for ASEAN countries, Australia, New Zealand and India that offer dramatic effectiveness benefits for account-based marketing (ABM), broad-based demand generation and related sales and marketing efforts to global and regional B2B technology vendors alike.

TechTarget creates editorial content across more than 140 highly targeted technology-specific websites. It has offices in Beijing, Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.