TargetSpot, LiveRamp bringing first party customer data to digital audio

TargetSpot has partnered with LiveRamp to allow brands to bring first party customer data to their targeted digital audio campaigns, the company said.

LiveRamp provides data onboarding services to brands enabling them to upload offline customer records such as CRM and point-of-purchase data for use in digital marketing campaigns.

TargetSpot connects advertisers to highly targeted streaming audio listeners across platforms such as desktop, mobile, Smart TVs, streaming media players, game consoles, and more. TargetSpot´s proprietary ad server, publisher network, and data partnerships enables advertisers to target granular audience segments on a large-scale.

TargetSpot is the largest most advanced digital audio advertising platform, connecting top national brands and local advertisers to highly engaged Internet and mobile audiences.

Advertisers work with TargetSpot to deliver high-impact audio, display and pre-roll video advertising to millions of listeners. TargetSpot advertisers can target consumers by demographics, listening preferences, psychographic segmentation, and geography down to postcode level, while benefitting from real-time reporting and analytics, as well as access to its more than 85 content partners. TargetSpot is a unit of Vivendi Village, part of Vivendi.

LiveRamp connects more than 300 digital marketing platforms and data providers.