Portuguese airline TAP Portugal sought inspiration from its daily sounds to adapt the Christmas melody “Jingle Bells,”using aircraft sounds.
The leading actors are TAP employees and the A330 aircraft, CS-TOQ (´Pedro Teixeira´) that embraced the spirit of the season to wish its passengers a Merry Christmas.
Launched on December 1st, TAP´s video went viral in Portugal with over 240,000 views and a 1.2 million organic reach on Facebook with no media investment yet. On Youtube it gathered 25,000 views and appeared in all main media publishers.
Youtube video link : https://www.youtube.com/watch?v=PCJhxkv6q4o
TAP is Portugal´s leading airline, and member of Star Alliance, the global airline alliance to offer customers worldwide reach, since 2005. In operation since 1945, TAP celebrated 70 years on March 14, 2015, and has completed its privatization process on Nov. 12, 2015, with the Atlantic Gateway Group now holding the majority of its share capital.